CERALE-EGADE Business School 2020 Conference

New technological, managerial and social dynamics for a sustainable Europe-Americas relationship

Tecnológico de Monterrey, Santa Fe Campus, Mexico City May 27-29, 2020


New technological, managerial and social dynamics for a sustainable Europe-Americas relationship

The central theme highlights the impact of new technologies on organizations (factory of the future, Industry 4.0, Artificial Intelligence, Big Data...) on markets and on consumer trends (the transition from a possessive economy to a participative economy), in addition to their effects on the social, solidarity-based and inclusive economy.

The conference will be a space for debate, learning and the exchange of theoretical and practical visions among the representatives of the academic, business and institutional communities. It will include academic sessions, plenary lectures and round tables. The research professors and doctoral students are invited to participate by sending their contribution and thus take advantage of the presence of other researchers from the Americas and Europe to share the progress of their research.

  • Language: Proposals can be written in Spanish, English, French or Portuguese.
  • Submission of extended abstracts: January 31, 2020
  • Communication of results: March 15, 2020

Academic sessions (tracks)

  1. 1. Back to black? Intercultural management in an increasingly uncertain global economy
  2. 2. International dynamics
  3. 3. Finance and macroeconomics
  4. 4. Entrepreneurship
  5. 5. Leadership and Governance: Back to a Contextualized Future!
  6. 6. Management of family-run businesses
  7. 7. Social innovation and sustainability
  8. 8. Conscious marketing and retail
  9. 9. Public policy, public management and public services in the digital age
  10. 10. Global and local value chains
  11. 11. Ecosystems of innovation: main managerial and strategic approaches, challenges and opportunities for evolution

Organizers and committees


  1. EGADE Business School del Tecnológico de Monterrey
  2. CERALE - ESCP Europe


  1. Co-chairman Osmar Zavaleta (EGADE Business School)
  2. Co-chairman Jean-François Chanlat (Université Paris-Dauphine)
  3. All the coordinators of the academic sessions are also members of the scientific committee


  1. Co-chairman Armida Lozano (EGADE Business School)
  2. Co-chairman Florence Pinot de Villechenon (CERALE - ESCP Europe)
  3. José Ernesto Amorós (EGADE Business School)
  4. Martha Sánchez (EGADE Business School)
  5. Luz Marina Ferro (Universidad de los Andes)
  6. Juan Carlos Montes (Universidad de los Andes)
  7. Jorge Walter (Universidad de San Andrés)
  8. María Gabriela Paz (EGADE Business School)
  9. Lirio Hernández (EGADE Business School)


February - April 15, 2020


$200.00 USD / €180.00


$120.00 USD / € 110.00


April 15 – May 27, 2020


$250.00 USD / € 225.00


$180.00 USD / €165.00

All prices include VAT (Value Added Tax).

Rates do not include accommodations.

Hotel and visa information, as well as the Registration and Attendance Policy will be available soon.

The CERALE-EGADE Business School 2020 Conference aims to be a space for exchange and learning between researchers and leaders, and to go beyond academic borders to contribute to the strategic orientations of the economic, institutional and social actors of both continents.

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